How Could This Happen?

In today's issue of the Atlanta Journal Constitution (www.ajc.com) there is an article of a lawsuit being filed by Proctor and Gamble against Georgia Pacific LLC concerning possible trademark infringement between the company's two flagship brands, Bounty and Brawny. 

P&G contends that the "dressing" and design of Brawny is to similar to their Bounty product. What my focus on however is the poll taken by the newspaper asking respondents which product they preferred, Bounty or Brawny.

While most people who responded answered "whatever product is cheapest", more than 2:1 of the responders who picked a product chose Bounty. 

Why is that shocking? Because Georgia Pacific's world headquarters is located here in Atlanta!

This would be tantamount to the majority here choosing Pepsi over Coke. If you can't defend your own back yard how are you going to fare elsewhere?

And there lies the crux of the problem GP has always had. In the past I asked people if they knew what Georgia Pacific made and most didn't have a clue. They didn't know that Brawny was our product, let alone anything else. 

There couldn't be a more clearer reason why we were let go back in March. In a nutshell, the company I worked for does not have an identity. Georgia Pacific is a brand in name only. Funny thing is that the people who are suppose to be in the branding game are still on the job, thriving. My question is...WHY??? 

Photo:

Me, Cambridge III, Robert and Monica

Great Uncle Nay's Farm

Mardella Springs, Maryland

1965