p

Momentum n. pl: impetus of a nonphysical idea or course of events.

In physics, momentum is represented by the symbol in the title, but in the nonphysical world, I'm stealing and making it mine. What we have in the last week is just that - momentum.

Before I left McGehee last week I used that word in talking with the District Manager and Account Rep that we needed to keep things going. I received a blank look from both, they were just trying to get a grip on what was going no at present, not the future. Me, I never let the past. present or future stray far. I knew we had something and I planted a seed based on that fact. I knew mill management we thinking in this direction before any of them had. We ran under their worst conditions and were in the beginning of meeting their targets. They hadn't kicked us out of there so I was getting confident that we might have something. I wanted them to start thinking downstream, "what if" was my line. I know that last week they did not take me seriously, now however, the flood gates have opened.

All of a sudden the question is not when will the trial end, it's when can we get another truckload, we need another truckload ASAP. What they thought was impossible had now become reality, they finally realized that they have a product that can take the business of a competitor, all of it.

We have momentum on our side and we need to get it going. Honestly, the customer does not want to switch because they have gone where they haven't gone before in production. We planted a seed and they momentum too. The bar has risen and now it's up to the competitor to catch up to us. Of course they're not going quietly in the night, in fact, they'll be kicking and screaming as both of us approach the finish line. However, we have the technology and momentum our our side.

The p is ours.